Middle East corporate gifting program
Three coordinated pen-set variations delivered across two event dates with bilingual packaging and serialized presentation cards.
Program brief
One core product had to support three recipient groups, Arabic and English packaging, different card messages and two delivery dates. The product could not change, but the presentation and allocation data did.
Workflow
We separated stable product information from variable recipient and event data. Pens were produced as one lot, while sleeves, cards and carton labels were released in controlled batches. A single allocation sheet linked serial numbers, card text, package version and delivery destination.
Result
The first event shipment was released without waiting for the second recipient list. Remaining products stayed unsealed until the final data file was approved, avoiding rework to completed gift sets.